Genre - The Naked and Famous 'Young Blood'

'Young Blood' is a powerful story, told not through a direct narrative of events, but through a series of non-related shots of energy, violence and power. Each shot portrays a different action taken by a different youth, for example, the destruction of abandoned vehicles, or running through vast, open landscapes or leaping, frolicking in the sea.
It portrays youth as strong, energetic, full of zest and slightly destructive. It embodies youth's need to revitalise and live life rebelliously, without the caution of adults. The video is very pro-libertarian. The youth are shown enjoying a wild, care-free existence, running and tumbling through the rugged countryside and swimming naked in lakes - acts which are deemed inappropriate in a conservative society. Little hindrance is given to materialism and wealth, quite the contrary, with the video displaying shots of mountain ranges, forests, rivers, junkyards - places of adventure rather than Western skyscrapers and commerce. It actually takes the image of an image-caring, consumer-heavy teenage population and literally smashes it to pieces.
Rather than Marxist, the video is more anti-Capitalist and is very much targeted toward a young, teenage audience who experience these rebellious, frenzied spells. Certain images are repeated, such as the imagery of blood to portray this free, fearless nature of youth - unafraid of harm. As well as this, there are repeated shots of fireworks and sparklers. These portray how dynamic and bright youth can be, in balance with their untamed and uncontrolled image (as seen with shots of teenagers crashing down on the bonnets of cars). They also fizz and whir about along with the impassioned drumbeats and chords of the song.
The band can be seen in the video, but are not particularly glorified, they are shot individually and in the same manner as any other actor in the video - though the female and male leads hold their gaze longer with the camera.
With no real power struggle except the struggle of power between youth and authority, there are still however, some inequalities in gender. From a feminist perspective it must be noted most of the more violent acts, such as throwing and smashing with blunt objects seem to be done by men. Females are given the activities of kite-flying and tree-climbing, though are also seen bounding and running. Perhaps even for teenagers, an image of a girl, tearing up her environment is ugly and a removal of her appealing femininity.
Overall, the video is one of energy and zest and empowering to a teenage audience. Sympathetically, it taps into their teenage angst and hormonal fury and provides them with an idyllic world, lit in such high key, that it is almost over-exposed (so as to create a dream-like effect) - a world without rules or boundaries.